An eductour, a term used in French and shortened from ‘educational tour’ is a trip organised by tour operators, accommodation providers, destinations and even by airlines, for tourism professionals in contact with customers. The trip is usually free or inexpensive and can last up to a few days.
The objective is to experience a destination, accommodations or facilities on a business trip in order to be knowledgeable enough to talk about such locations and sell them as a service to potential tourists.
It may sometimes be offered as an employee incentive in a company or organisation.